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Mode pour l'extrémité du monde. (Everything sounds better in French.)


Well, honestly. Someone had to do it.

I mean, do you really want to spend the apocalypse looking like these dudes?
No, no indeed.

Diesel has come to our aid, at least fashionwise, with a lovely new line of global warming wear, tastefully presented in a new advertising campaign. Smart shorts, loose trousers, and cute little safari jackets seem to be the way to go.

Alors, ces filles charment très! Casually strolling through the Piazza San Marco, now colorfully filled with Scarlet Macaws- such an improvement on those dull dreary pigeons! Mais, quels dommages ! quelle horreur ! Malheureusement, the Piazza San Marco is underwater about half the time already.


Other ads from the campaign show a handsome fellow walking his lizard through the jungle park surrounding the Eiffel tower, a pretty missie driving her sleek speedboat away from the island of London, and a thoughtful scholarly fellow reading a book about glaciers (oh, how very), while lounging on the tropical beach by the Rushmore Sea.


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