UK's 3rd largest grocery to reduce packaging.

This has been fantastic. The always interesting Independent began a publicity campaign to draw attention to wasteful, unecessary, and sometimes even humourously excessive packaging. Readers were encouraged to write in to the paper with examples of the most ridiculous packages, and reporters were dispatched to the largest groceries to ask top management why produce should be wrapped in plastic.
These are a few of my favorite reader stories from the campaign:

"At a supermarket in Edinburgh I saw a turnip that was branded as "grown in Scotland". It was shrink wrapped, and the label said: "packaged in Kent".
Mark Sydenham

Despite many swede fields near by, the Co-op in Aberfoyle offers shrink-wrapped swede, from Tasmania.
Prof Stephen Baron

In Asda, I have seen coconuts shrink-wrapped.
Melissa Gooch" LINK

Well, the campaign is working! The UK's 3rd largest grocery is going to strip produce of packaging in a test store, and based on the results, is considering doing the same at all of it's stores.
"The stores involved in the trial will not be named to protect the experiment. Packaging will be removed from 60 lines of fresh produce, including carrots, broad beans and courgettes. Only produce deemed "fragile", such as raspberries, will remain packed to prevent damage.

A company spokesman said: "The move heralds a return to old-fashioned retailing methods - the first step taken towards the past by any retailer for almost 60 years."" LINK