'"Expect retail prices to triple," said Todd Steele, owner of Royal Vista Marketing, a citrus brokerage in Visalia, Calif. The price spike is expected to hit supermarkets in the next two weeks, when the current inventory dwindles.
In the strongest sign that the freeze will hurt consumers, navel orange prices doubled at the wholesale level, with the highest grade, large-sized navels increasing from up to $17 per bushel last week to about $35 Tuesday, according to the U.S. Department of Agriculture.
Wholesale prices for other produce have also risen. As recently as Friday, California-grown broccoli was wholesaling for $16 to $18 a carton in Los Angeles, according to the Department of Agriculture. On Tuesday, the same cartons sold for $20 to $24. Iceberg lettuce that sold for $11 to $12.50 on Friday was selling for $16 to $20 a carton Tuesday."
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